Elevate Summit 2026
Presented by the BARS Leadership Institute · A Virtual Leadership Event for Leaders Ready to Rise
📅 Saturday, June 13, 2026 · 9 AM – 11 AM Eastern · VIP Session to Follow
REGISTER TODAY →
What Got You Here Won't Get You
Where You Want To Go
You've pushed through. You've delivered results. You've led when it wasn't easy. But the Behaviours and Actions that got you to this level aren't the same ones that will take you to the next. At some point, every leader hits a ceiling — and the way through isn't working harder. It's leading differently.
That's what Elevate is about.
Elevate Summit 2026 is presented by the BARS Leadership Institute — where leaders learn to raise their formula for success. That's not a failure. That's a signal. It's time to ELEVATE.
Behaviours + (Actions × Results) = Success

📅 Saturday, June 13, 2026 · 9 AM – 11 AM Eastern · VIP Session to Follow
with John C. Maxwell Pre-Recorded Keynote (Upgrade Required)
Join Us for a Virtual Experience
Elevate Summit 2026 brings together some incredible voices in mindset and leadership for a morning of insight, inspiration, and practical tools you can use immediately.
No Fluff
Every session is focused, purposeful, and built for leaders who value their time.
No Filler
20-minute sessions designed to challenge your thinking and sharpen your leadership edge.
Immediate Impact
Walk away with practical tools you can apply the moment the event ends.
What You'll Walk Away With
Every session is engineered to deliver real, lasting value — not just inspiration that fades by Monday morning.
Behaviours That Scale
The Behaviours that separate leaders who stall from leaders who scale — and how to adopt them immediately.
Actions That Compound
The Actions that compound into measurable results — not just motion, but meaningful momentum.
Clarity on Results
A clearer picture of the Results you're actually building toward — and the path to get there.
Renewed Confidence
Renewed confidence in your next move as a leader — walk away knowing exactly what to do next.
The BARS Framework
Three pillars. One equation. A common language for leadership growth.
Behaviours
Raise your Behaviours: the mindset and character that defines how you lead. Your behaviours set the tone for everything that follows.
Actions
Sharpen your Actions: the disciplines and decisions that move the needle. Consistent, intentional action is what separates good leaders from great ones.
Results
Multiply your Results: the outcomes that mark a leader worth following. Results are the proof that your behaviours and actions are aligned.
Speaker 1
Al Ruttan
"Raising the BAR on Culture"
Al Ruttan is the Founder of Dynamic Leadership with Al Ruttan Ltd., Co-Founder of the BARS Leadership Institute and Raise Your BARS with Chris Baker, and a Partner with Legacy Leadership Canada.
For more than 30 years, Al has led teams in large-format retail and sales environments — and today he brings that hard-earned, in-the-trenches experience to business owners and leaders who are ready to raise their BARS.
As a Fractional Chief Leadership Officer (fCLO), Al partners with organizations to unlock profit potential, strengthen teams, and build cultures people actually want to be part of.
Speaker 2
Chris Baker
"Raising the BARS: How Better Feedback Drives Better Results"
Chris gained his sales experience in the UK, rising from Junior Salesperson to General Manager in the retail automotive industry over a 21-year career. During this time he discovered his passion for developing employees to deliver exceptional customer service.

Since 2011 Chris has worked for the Walt Disney Company in Orlando and is now the Leadership Training Manager, having created training programs for all levels from Aspiring Leaders to future Executives.
Speaker 3
Katrina Goff
"From Triggers to Trust: Strengthening Workplace Communication and Relationships"
Katrina Goff is a positive psychology practitioner, John Maxwell Certified Leadership coach, speaker, trainer, Certified Resilience Trainer, and author. With a background in education and healthcare, she blends evidence-based positive psychology with leadership development and faith-informed principles.
She is the creator of Marriage Fitness Trainer: What's STRONG with Your Marriage and Called & Confident: 7 Steps to Embrace Your Calling.
Speaker 4
Jay Goff
"The Power of Proximity, Presence, & People"
With a career defined by service, discipline, and a deep-seated passion for human potential, James "Coach Jay" Goff brings a world-class perspective to the stage. A retired United States Army Veteran and retired Federal Government employee with the United States Postal Service, he spent more than four decades navigating high-stakes environments where leadership wasn't just a concept — it was a necessity.
Today, as an executive member of the John Maxwell Leadership Team, Coach Jay bridges the gap between military precision and transformative personal and professional growth.
Featured Keynote
John C. Maxwell
John C. Maxwell is a #1 New York Times bestselling author, speaker, coach, and leader who has sold more than 34 million books. He is the founder of Maxwell Leadership — a leadership development organization that has trained tens of millions of leaders in every nation.
Recognized as the #1 leader in business and the world's most influential leadership expert, Maxwell continues to influence individuals and organizations worldwide — from Fortune 500 CEOs and national leaders to entrepreneurs and leaders of tomorrow.

⚠️ Important: John's Keynote will NOT be available with the other recordings — you must upgrade to VIP and attend live in order to watch it.
All of This for Only $29 USD
Four voices. One framework. A morning that could shift the trajectory of your leadership.
$29 — Summit Access
Full access to all sessions. Hear from all four speakers and walk away with tools you can use immediately.
$49 — VIP Access
Everything in Summit Access, plus the exclusive VIP session that follows the main event with John C. Maxwell's Pre-Recorded Keynote and Q&A with our four speaekers.
About the BARS Leadership Institute
The BARS Leadership Institute exists to develop leaders who can be trusted with more — more people, more responsibility, more impact.
Built on the BARS framework, the Institute equips business owners, emerging leaders, and teams with a common language and a proven path for growth.
Behaviours + (Actions × Results) = Success